- Cheese: Wisconsin is "America's Dairyland" (#1 cheese producer)
- Bratwurst and sausages: Wisconsin tradition with mustard
- Wisconsin fish fries: Friday tradition with fried perch/walleye
- Cheese curds and cheese-based dishes everywhere
- Green Bay Packers football: tradition, loyalty, frozen games
- Door County cherry orchards and wine country
- Wisconsin Dells: water parks and amusement attractions
- Oshkosh EAA AirVenture: world's largest air show
Midwestern accent distinctive of Wisconsin; "Wisconsin Nice" hospitality.
- Cheese is serious: embrace dairy culture
- Tipping 15-18% is standard
- Packers loyalty is lifetime commitment: respect that
- Midwestern hospitality and "Wisconsin Nice" are genuine