- Vermont maple syrup: pure grade A and used in everything
- Cheddar cheese: Vermont sharp cheddar is famous
- Apple pie and farm-fresh apples
- Ben & Jerry's ice cream: Vermont company and cultural icon
- Fall foliage tours: October is peak season
- Green Mountains hiking and scenic drives
- Shelburne Farms: historic estate and cheese-making
- Burlington's Church Street and farmers markets
New England accent with Vermont distinctiveness; independent and frank communication.
- Maple syrup and local farm products are sacred
- Tipping 15-18% is standard
- Environmental respect and sustainability valued
- Vermonters value small-business local culture